Name: Global Capital, Local Culture: Transnational Media Corporations in China (Popular Culture and Everyday Life)
Author: Anthony Y.H. Fung
ISBN: 9780820495002

by Anthony Y.H. Fung

Global Capital, Local Culture: Transnational Media Corporations in China (Popular Culture and Everyday Life)

by Anthony Y.H. Fung

Marketplace Prices
Used from $53.97

Used
$53.97

Item Details
Condition: Good
Provider: Bonita Contact
Provider Rating:

0%
Ships From: Multiple Locations
Shipping: Standard
Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.

ISBN-13: 9780820495002
ISBN: 082049500X
Publication Date: 2008
Publisher: Peter Lang International Academic Publishers

AUTHOR

Anthony Y.H. Fung

SUMMARY

This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporation's Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.Anthony Y.H. Fung is the author of 'Global Capital, Local Culture: Transnational Media Corporations in China (Popular Culture and Everyday Life)', published 2008 under ISBN 9780820495002 and ISBN 082049500X.

[read more]