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843044

9781861523525

Global Business Strategy An Introduction

Global Business Strategy An Introduction
$63.54
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Product details

  • ISBN-13: 9781861523525
  • ISBN: 1861523521
  • Publisher: Cengage Learning

AUTHOR

John, Robin, Grimwade, Nigel, Cox, Howard

SUMMARY

Global Business Strategy looks at the key elements in the operation and strategic development of international firms. The authors use a multidisciplinary approach to show how international firms operate in the changing global environment.John, Robin is the author of 'Global Business Strategy An Introduction' with ISBN 9781861523525 and ISBN 1861523521.

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