5188500
9780521833974
'Global Brands' explains how the world's largest multinationals in alcoholic beverages achieved global leadership and considers the predominant corporate government structures for such firms.Lopes, Teresa da Silva is the author of 'Global Brands The Evolution of Multinationals in Alcoholic Beverages', published 2007 under ISBN 9780521833974 and ISBN 0521833973.
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