Global Brains

This book explores both the skills and the knowledge base needed for not only surviving, but also thriving, in the fast-paced, highly interconnected, world economy. Readers will discover how the global economy of the 21st Century is radically different from that of the 20th Century: how culture impacts the conduct of global business; why an understanding of a second language is so essential for success in the world marketplace; what mental competencies they will need to navigate successfully in the waters of the new global economy; and how not being aware of nonverbal forms of communication can lead to serious misunderstandings when managing, marketing, or negotiating abroad.Ferraro, Gary P. is the author of 'Global Brains' with ISBN 9780971238800 and ISBN 0971238804.