Getting Your Way Every Day Mastering the Lost Art of Pure Persuasion

CEO Refresher The Best Books of 2007 "Classical rhetoric is the most powerful system of persuasion, perfected by the likes of Aristotle, Plato, and Socrates. While the discipline may not sound sexy, its timeless principles really work. Pure persuasion at its best, rhetoric has been long forgotten -- ignored in favor of manipulative tricks masquerading as influence. Getting Your Way Every Daywill change that. Author Alan Axelrod offers a new take on the classic strategies -- modernizing them and making them relevant to any business or social situation. Readers will discover how to: * argue persuasively and win without alienating opponents * build productive and profitable rapport * leverage the power of reason, emotion, and character for a more effective appeal * transform arguments from shouting matches into constructive discussions The book teaches readers how to understand their audience and turn that knowledge into a seamless argument that's guaranteed to work. With real-world anecdotes of the techniques in action, this enlightening and accessible guide reveals how anyone can get what they want."Axelrod, Alan is the author of 'Getting Your Way Every Day Mastering the Lost Art of Pure Persuasion', published 2006 under ISBN 9780814473351 and ISBN 0814473350.