836100
9780070517820
This book looks at the revolution that is taking place in supplier-customer relationships today. The author defines how to form close, profitable relationships with customers. The book uses case studies to back up its arguments.Rackham, Neil is the author of 'Getting Partnering Right How Market Leaders Are Creating Long-Term Competitive Advantage', published 1995 under ISBN 9780070517820 and ISBN 0070517827.
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