Getting It Right the Second Time: How American Ingenuity Transformed 49 Marketing Failures - Michael Gershman - Hardcover

Name: Getting It Right the Second Time: How American Ingenuity Transformed 49 Marketing Failures - Michael Gershman - Hardcover
Price: 75.25 USD
Availability: InStock
Author: Gershman, Michael
ISBN: 9780201550825

by Gershman, Michael

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ISBN-13: 9780201550825
ISBN: 0201550822
Publisher: Addison-Wesley Longman, Incorporated

AUTHOR

Gershman, Michael

SUMMARY

BUSINESS/ECONOMICSGershman, Michael is the author of 'Getting It Right the Second Time: How American Ingenuity Transformed 49 Marketing Failures - Michael Gershman - Hardcover' with ISBN 9780201550825 and ISBN 0201550822.

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