4372602
9780060758691
The author argues that 'out of the box' thinking has distracted many businesses from focusing their core competencies, identifies the drawbacks of using consultants and market research, and cites the relevance of worker stimulation and engagement.Rushkoff, Douglas is the author of 'Get Back In The Box Innovation From The Inside Out', published 2005 under ISBN 9780060758691 and ISBN 0060758694.
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