Genuine Value : The John Deere Journey

Published by Deere and Company, this book traces the company's history and is an absolutely essential item for any fan of John Deere. This enormous, meticulously created volume starts off with a fictional memoir of John Deere based on historical facts of his life. Chapters are dedicated to each of the company's core values -- quality, innovation, integrity, and commitment -- and each value is addressed through through dramatic historic and modern photographs and fully detailed captions. A timeline stretching 43 pages delivers the full, 164-year history of the company. The book also contains a listing of all 63,676 John Deere employees and living retirees. Hdbd., 11 1/4 x 11 1/4, 286 pgs., 209 b&w and 68 color ill.John J. Gerstner is the author of 'Genuine Value : The John Deere Journey', published 2000 under ISBN 9780866912761 and ISBN 0866912762.