1965360

9780415946834

Gender and Candidate Communication Videostyle, Webstyle, Newsstyle

Gender and Candidate Communication Videostyle, Webstyle, Newsstyle
$52.22
$3.95 Shipping
  • Condition: New
  • Provider: LightningBooks Contact
  • Provider Rating:
    85%
  • Ships From: Multiple Locations
  • Shipping: Standard, Expedited (tracking available)
  • Comments: Fast shipping! All orders include delivery confirmation.

seal  
$39.66
$3.95 Shipping
List Price
$40.95
Discount
3% Off
You Save
$1.29

  • Condition: Good
  • Provider: gotextbooks sales Contact
  • Provider Rating:
    61%
  • Ships From: Little Rock, AR
  • Shipping: Standard

seal  
$11.99
$3.95 Shipping

Your due date: 3/31/2025

$40.95
List Price
$40.95
Discount
70% Off
You Save
$28.96

  • Condition: Good
  • Provider: GoTextbooks Contact
  • Provider Rating:
    77%
  • Ships From: Little Rock, AR
  • Shipping: Standard

seal  

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780415946834
  • ISBN: 0415946832
  • Publication Date: 2004
  • Publisher: Routledge

AUTHOR

Bystrom, Dianne G., Banwart, Mary Christine, Kaid, Lynda Lee

SUMMARY

A poll as recently as 2000 revealed that a third of the population thinks 'there are general characteristics about women that make them less qualified to serve as [US] president'. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. VideoStyle, Webstyle, NewStyle digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act 'tougher' when they can, and prefer scare tactics to aggressive attack ads.Bystrom, Dianne G. is the author of 'Gender and Candidate Communication Videostyle, Webstyle, Newsstyle', published 2004 under ISBN 9780415946834 and ISBN 0415946832.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.