4507465
9780805852936
Gaining Influence in Public Relations The Role of Resistance in Practice
by Berger, Bruce K., Reber, Bryan H.
31245
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370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780805852936
- ISBN: 080585293X
- Publication Date: 2006
- Publisher: Erlbaum Associates, Incorporated, Lawrence
AUTHOR
SUMMARY
Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.Berger, Bruce K. is the author of 'Gaining Influence in Public Relations The Role of Resistance in Practice', published 2006 under ISBN 9780805852936 and ISBN 080585293X.
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