4635898
9780805852929
Gaining Influence in Public Relations The Role of Resistance in Practice
by Berger, Bruce K., Reber, Bryan H.
31245
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- Condition: New
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Product details
- ISBN-13: 9780805852929
- ISBN: 0805852921
- Publication Date: 2006
- Publisher: Erlbaum Associates, Incorporated, Lawrence
AUTHOR
SUMMARY
Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.Berger, Bruce K. is the author of 'Gaining Influence in Public Relations The Role of Resistance in Practice', published 2006 under ISBN 9780805852929 and ISBN 0805852921.
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