Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit From Change

Why do some business predictions seem to "hit the nail on the head" while other miss their mark so badly? Do some companies and analysts have a crystal ball that affords them a clearer view of the future? Or do they just seem to ride a tide of good luck? While circumstance, fortuitous timing, and good fortune may occasionally play into eventual outcomes, more often than not the quality of business forecasting is directly aligned with the care taken in its design, implementation, and interpretation. Future Savvy shows how to evaluatemore objectively and thoroughlythe business, technology, marketing, and cultural forecasts that flood the media daily, and reveals the strengths and shortcomings of think-tank and consultant reports, stock market analysis, government forecasting, and more. Gordon presents a clear, proven, repeatable methodology for "separating the wheat from the chaff" when researching and analyzing trends and data. A frank and illuminating guide to finding truths often obfuscated by hype and misinformation, Future Savvy takes a hard look at the factors that most often push potentially good forecasting off course. Pulling no punches and leaving a streamlined and constructive critical methodology, the book presents a comprehensive array of pointed questions that must be aimed at any predictive process in order to gauge its validity and the probability of its success.Gordon, Adam is the author of 'Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit From Change', published 2008 under ISBN 9780814409121 and ISBN 0814409121.