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9780470850657

Future of the Multinational Company

Future of the Multinational Company
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Product details

  • ISBN-13: 9780470850657
  • ISBN: 0470850655
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Birkinshaw, Julian, Ghoshal, Sumantra, Markides, Constantinos C.

SUMMARY

Bringing together the leading authorities on globalization and international business this book looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.Birkinshaw, Julian is the author of 'Future of the Multinational Company' with ISBN 9780470850657 and ISBN 0470850655.

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