5021244
9781403975485
Future of Men
by Salzman, Marian, Matathia, Ira, O'Reilly, Ann
About this item
- Condition: New
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Product details
- ISBN-13: 9781403975485
- ISBN: 1403975485
- Publication Date: 2006
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impactfrom the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising worldthey were the ones to create the buzz around "ubersexuals" and "metrosexuals"to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.Salzman, Marian is the author of 'Future of Men ', published 2006 under ISBN 9781403975485 and ISBN 1403975485.
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