5403171
9780763746667
This third edition provides valuable information that every fundraiser needs to know. New to this edition is a CD with forms and templates that are easily adaptable for use in print and electronic formats, thoroughly updated chapters, including new information on email and web-based fundraising, and updated references and citations.Jeanne Jacob is the author of 'Fundraising Basics: A Complete Guide', published 2008 under ISBN 9780763746667 and ISBN 0763746665.
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