1963958
9780761988526
Fundamentals Of Marketing Research
by Smith, Scott M., Albaum, Gerald S.
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About this item
- Condition: Very Good
- Provider: Collegebooksdirect Contact
- Provider Rating: 95%
- Ships From: Greenville, TX
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- Comments: FAST SHIPPING! Texts may have highlighting. Order shipped same day if rec'd by 1PM CST. Otherwise next business day. GREAT CUSTOMER SERVICE! Quality textbooks.
Product details
- ISBN-13: 9780761988526
- ISBN: 0761988521
- Publication Date: 2004
- Publisher: SAGE Publications, Incorporated
AUTHOR
SUMMARY
Scott M. Smith is Professor of Marketing in the Marriott School of Management, Brigham Young University, Provo, Utah Gerald S. Albaum is Research Professor at the Robert O. Anderson Schools of Management, the University of New Mexico; Professor Emeritus of Marketing, University of Oregon, and Senior Research Fellow, IC2 Institute, University of Texas at AustinSmith, Scott M. is the author of 'Fundamentals Of Marketing Research', published 2004 under ISBN 9780761988526 and ISBN 0761988521.
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