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9780789023124

Fundamentals of Business Marketing Research (The Foundation Series in Business Marketing)

Fundamentals of Business Marketing Research (The Foundation Series in Business Marketing)
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Product details

  • ISBN-13: 9780789023124
  • ISBN: 0789023121
  • Edition: 1
  • Publication Date: 2003
  • Publisher: Routledge

AUTHOR

Richard E Plank, J David Lichtenthal, David A Reid

SUMMARY

This text presents a comprehensive review of research areas including marketing to businesses/institutions/governments; buyer-seller relationships; industrial segmentation; physical distribution, advertising; and public relations.Richard E Plank is the author of 'Fundamentals of Business Marketing Research (The Foundation Series in Business Marketing)', published 2003 under ISBN 9780789023124 and ISBN 0789023121.

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