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9780750654494

Fundamentals and Practice of Marketing

Fundamentals and Practice of Marketing
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Product details

  • ISBN-13: 9780750654494
  • ISBN: 075065449X
  • Edition: 4
  • Publication Date: 2002
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Mackay, Adrian, Wilmshurst, John

SUMMARY

'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field, most particularly the changes wrought by new technology.Mackay, Adrian is the author of 'Fundamentals and Practice of Marketing', published 2002 under ISBN 9780750654494 and ISBN 075065449X.

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