5048188
9781594865213
Make work fun and you' ll create a culture of creativity where the best people will want to work and customers will want to spend their money. That is maverick marketing whiz Mike Veeck' s "Fun Is Good" philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an evening at one of his minor league ballparks-- full of laughs, zany promotions, and free giveaways-- enjoyable for everyone, but also how it can turn any organization into a thriving one.Veeck, Mike is the author of 'Fun Is Good How to Create Joy & Passion in Your Workplace & Career', published 2007 under ISBN 9781594865213 and ISBN 1594865213.
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