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9780471516163
Prologue: Good News (and Bad News) from the Front. Understand Customer Psychology. Sell Value. See What Your Frontline People Have to Do. Train Them to Do It. Keep Them Doing It. Get (and Use) Customer Feedback. Solve the Customer2s Problem. Get the Customer Back. Forget the Excuses. Do It in a Public Organization. Do It Even If You Don2t Run the Show. Now Make the Tactics Work for You. Appendix: Just for Frontline People. Notes. Bibliography. Index.Carr, Clay is the author of 'Front Line Customer Service: Fifteen Keys to Customer Service' with ISBN 9780471516163 and ISBN 0471516163.
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