From Whistle Stop to Sound Bite Four Decades of Politics and Television

Sig Mickelson, former president of CBS News and pioneer in television coverage of political events, gives an eyewitness account of television's complicated interation with the U.S. political system. From Whistle Stop to Sound Bite explores the origins of the relationship between television and politics and offers an analysis of the factors that led to the decline of substance in the political campaign. With a fine eye for detail and many years of political coverage experience behind him, Mickelson probes four decades of TV history and defines the changes that this new media has wrought on the political scene: bright hopes for debate that were dimmed as candidates took control of the media machinery; the weakening of the party structure as television, rather than the party, became the candidate's link with the public; and the decline of the convention. Mickelson recounts events from the days of early television when the fledgling medium was testing the political waters, eventually opting for full immersion. "By placing the origins of television's relationships with politics and politicians under close surveillance," writes Mickelson, "we may equip ourselves with better tools to assess the merits and weaknesses of the present system and to better analyze proposed remedial measures." Professional and student journalists, communications specialists, political managers, candidates and potential candidates as well as the general reader interested in television and politics will find valuable information here about television's indelible mark on the U.S. political system.Mickelson, Sig is the author of 'From Whistle Stop to Sound Bite Four Decades of Politics and Television' with ISBN 9780275923518 and ISBN 0275923517.