4838539
9780442018924
Built around a model that provides the tools and techniques needed to stay competitive, this book provides a new perspective to business managers, quality managers, and others looking for ways to quantify and improve their organization's customer-focused strategies. This book helps organizations develop products that will propel them to succeed in today's customer-oriented business environment.Revelle, Jack is the author of 'From Concept to Customer: Management 2000 Integrated Product Development' with ISBN 9780442018924 and ISBN 0442018924.
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