From Cellmates to Soulmates Integrating Sales and Service

When Mark W. Heisler and Suzanne Baldino Jones first worked together over ten years ago they were the personification of CellMates. Heisler and his focused perspective on sales did little to endear himself to Baldino Jones who led the service organization. It didn't take too long for them to realize that their differences: professions, education, psyches and gender (just to name a few), when joined together, were powerful and valuable advantages. So in 1996, they founded the Competitive Business Strategy Group (CBSG), a management-consulting firm specializing in customer acquisition, retention and loyalty. Mark and Suzanne's Sales and Service Integration model is the outcome of their personal quest to become sales and service "SoulMates." In addition to their client consulting, they speak regularly at industry associations and corporate conferences. Their work and writings have been featured in many national publications. Mark lives in Huntingdon Valley, Pa with his wife and two children. Suzanne, with her husband and their Pug, Kobe, reside in Vineland, NJ.Heisler, Mark W. is the author of 'From Cellmates to Soulmates Integrating Sales and Service' with ISBN 9781589393394 and ISBN 1589393392.