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9780750646147
From Brand Vision to Brand Evaluation
by Leslie de Chernatony
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About this item
- Condition: Good
- Provider: StVincentCharity Contact
- Provider Rating: 95%
- Ships From: Eugene, OR
- Shipping: Standard
- Comments: Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.
Product details
- ISBN-13: 9780750646147
- ISBN: 0750646144
- Publication Date: 2001
- Publisher: Butterworth-Heinemann
AUTHOR
SUMMARY
This text provides an authoritative template for understanding the steps leading from powerful brand vision to the brand as a stronger entity and will be essential reading for practitioners and both executive and academic students.Leslie de Chernatony is the author of 'From Brand Vision to Brand Evaluation', published 2001 under ISBN 9780750646147 and ISBN 0750646144.
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