by Justis, Robert T., Judd, Richard J.

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ISBN-13: 9780759320215
ISBN: 0759320217
Edition: 3
Publication Date: 2003
Publisher: Cengage South-Western

AUTHOR

Justis, Robert T., Judd, Richard J.

SUMMARY

Franchising, 3e provides an overall evaluation of the world of franchising. First, students learn a comprehensive review of how to start and manage a franchising system ? how to become a franchisor. In addition the book provides a look inside how the franchisee can chose and develop a single franchise unit. This book is an all-inclusive look at franchising and it helps anyone who wants to work in a franchising business.Justis, Robert T. is the author of 'Franchising', published 2003 under ISBN 9780759320215 and ISBN 0759320217.

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