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9780131452589

Framework for Marketing Management

Framework for Marketing Management
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Product details

  • ISBN-13: 9780131452589
  • ISBN: 0131452584
  • Edition: 3
  • Publication Date: 2006
  • Publisher: Prentice Hall

AUTHOR

Kotler, Philip, Keller, Kevin Lane

SUMMARY

The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology.Kotler, Philip is the author of 'Framework for Marketing Management', published 2006 under ISBN 9780131452589 and ISBN 0131452584.

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