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9780131001176

Framework for Marketing Management

Framework for Marketing Management
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Product details

  • ISBN-13: 9780131001176
  • ISBN: 0131001175
  • Edition: 2
  • Publication Date: 2002
  • Publisher: Prentice Hall

AUTHOR

Kotler, Philip

SUMMARY

The Internet is changing the way that consumers buy, and the way that companies buy from each other. This text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology.Kotler, Philip is the author of 'Framework for Marketing Management', published 2002 under ISBN 9780131001176 and ISBN 0131001175.

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