Fourth Generation Management The New Business Consciousness

Written by the first of a new breed of ''quality gurus,'' Fourth Generation Management is a clear, concise synthesis of the best of current management practice and a host of dynamic prescriptions for the future. The centerpiece of the book is the ''Joiner Triangle'', which provides readers with a conceptual framework upon which to build a new corporate culture--one that positions companies for growing productivity and profit in the years ahead. Focusing on quality as defined by the customer. . .a scientific, databased approach to management. . .and the creation of long-term, team-spirited relationships both internally and externally--the Joiner Triangle is already gaining credence as the management philosophy of tomorrow. And that's only the beginning. Readers will learn why process is more important than short-term results, how to foster a working environment in which all employees feel like winners, a new way of looking at data, processes, and variation, and much more. In short, this major release by a widely respected quality improvement leader is the business person's blueprint for the next phase of the ''Quality Revolution.''Joiner, Brian L. is the author of 'Fourth Generation Management The New Business Consciousness', published 1994 under ISBN 9780070327153 and ISBN 0070327157.