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9780688082741
Jerry Mander holds B.S. and M.S. degrees in Economics, spent 15 years in the advertising business, including five as president and partner of Freeman, Mander & Gossage, San Francisco. After quitting commercial advertising, he achieved national fame for his public service campaigns, leading the Wall Street Journal to call him "the Ralph Nader of advertising." In 1972 he founded the country's first non-profit ad agencyMander, Jerry is the author of 'Four Arguments for the Elimination of Television', published 1978 under ISBN 9780688082741 and ISBN 0688082742.
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