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6103183

9780618973378

Foundations of Marketing

Foundations of Marketing
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Product details

  • ISBN-13: 9780618973378
  • ISBN: 0618973370
  • Edition: 3
  • Publication Date: 2008
  • Publisher: South-Western College Pub

AUTHOR

William M. Pride, O. C. Ferrell

SUMMARY

'Foundations of Marketing' covers 'hot' marketing topics, including ethics, e-marketing and consumer relationship management. Opening vignettes, boxes and cases throughout the text help make the content real and relevant to students.William M. Pride is the author of 'Foundations of Marketing', published 2008 under ISBN 9780618973378 and ISBN 0618973370.

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