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4445051

9780131877290

Fortune at the Bottom of the Pyramid

Fortune at the Bottom of the Pyramid
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Product details

  • ISBN-13: 9780131877290
  • ISBN: 0131877291
  • Edition: 1
  • Publication Date: 2006
  • Publisher: Wharton School Publishing

AUTHOR

Fruehauf, Harvey C., Prahalad, C. K.

SUMMARY

Prahalad describes how the world's low-income markets offer opportunity for the world's wealthiest companies to seek fortune and bring prosperity to the poor.Fruehauf, Harvey C. is the author of 'Fortune at the Bottom of the Pyramid ', published 2006 under ISBN 9780131877290 and ISBN 0131877291.

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