Formulation, Implementation, and Control of Competitive Strategy

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. Formulation, Implementation, and Control of Competitive Strategy is the softcover, text-only version of Pearce and Robinsons STRATEGIC MANAGEMENT. Pearce and Robinson presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.Pearce, John A. is the author of 'Formulation, Implementation, and Control of Competitive Strategy', published 1999 under ISBN 9780072333237 and ISBN 0072333235.