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6086962

9781847209269

Foreign Operation Methods: Theory, Analysis, Strategy

Foreign Operation Methods: Theory, Analysis, Strategy
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Product details

  • ISBN-13: 9781847209269
  • ISBN: 1847209262
  • Publication Date: 2008
  • Publisher: Edward Elgar Publishing

AUTHOR

Lawrence S. Welch, Gabriel R.G. Benito, Bent Petersen

SUMMARY

'Foreign Operation Methods' discusses the characteristics, choice, utilization, and management of foreign operation methods - also known as 'entry modes' or 'foreign market servicing methods' - as critical criteria for companies' ability to function in the international business arena.Lawrence S. Welch is the author of 'Foreign Operation Methods: Theory, Analysis, Strategy', published 2008 under ISBN 9781847209269 and ISBN 1847209262.

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