Name: Forecasting for the Pharmaceutical Industry Models for New Product And In-Market Forecasting And How to Use Them
Author: Cook, Arthur G.
ISBN: 9780566086755

by Cook, Arthur G.

Forecasting for the Pharmaceutical Industry Models for New Product And In-Market Forecasting And How to Use Them

by Cook, Arthur G.

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ISBN-13: 9780566086755
ISBN: 0566086751
Publication Date: 2006
Publisher: Ashgate Publishing, Limited

AUTHOR

Cook, Arthur G.

SUMMARY

Section headings are: 'The Past and the Present', 'The Forecasting Process', 'New Product Forecasting', 'In-Market Forecasting' and 'Thoughts for the Future'.Cook, Arthur G. is the author of 'Forecasting for the Pharmaceutical Industry Models for New Product And In-Market Forecasting And How to Use Them', published 2006 under ISBN 9780566086755 and ISBN 0566086751.

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