789680
9780415205795
Ford and the Global Strategies of Multinationals The North American Auto Industry
by Studer Noguez, Maria-Isabel
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Product details
- ISBN-13: 9780415205795
- ISBN: 0415205794
- Publisher: Routledge
AUTHOR
SUMMARY
Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state. This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.Studer Noguez, Maria-Isabel is the author of 'Ford and the Global Strategies of Multinationals The North American Auto Industry' with ISBN 9780415205795 and ISBN 0415205794.
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