788690
9781587982156
Isadore Barmash, a veteran business journalist and author, was associated with the New York Times for more than a quarter-century as business-financial writer and editor. He also contributed many articles for national media, Reuters America, and the Nikon Keizai Shimbun of Japan. He has published 13 books, including Macy's for Sale and Welcome to Our Conglomerate-You're Fired! He is listed in the 57th edition of Who's Who in America. Other Beard Books by Isadore Barmash: A Not-So-Tender Offer Macy's for Sale Net Net: A Novel about the Discount Store Game The Chief Executives The Manipulated Society: How Advertising, Public Relations, and Mass Media Influence Public Opinion, Taste, and Purchases The Self-Made Man: Stress and Success American Style Welcome to Our Conglomerate -- You're Fired!Barmash, Isadore is the author of 'For the Good of the Company The History of the McCrory Corporation' with ISBN 9781587982156 and ISBN 1587982153.
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