For God, Country, and Coca Cola The Definitive History of the Great American Soft Dring and the Company That Makes It

For God, Country and Coca-Colais the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company--and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--this is business history at its best: in fact, "The Real Thing."Pendergrast, Mark is the author of 'For God, Country, and Coca Cola The Definitive History of the Great American Soft Dring and the Company That Makes It', published 2000 under ISBN 9780465054688 and ISBN 0465054684.