4498862
9780762312092
Focused Issue on the Marketing Process in Organizational Competence
by Sanchez, Ron, Freiling, Jorg
31245
About this item
- Condition: New
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Product details
- ISBN-13: 9780762312092
- ISBN: 0762312092
- Publication Date: 2006
- Publisher: Emerald Group Publishing Limited
AUTHOR
SUMMARY
The papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories and explain the relevance of marketing theory to competence-based management theory and practice and vice versa.Sanchez, Ron is the author of 'Focused Issue on the Marketing Process in Organizational Competence ', published 2006 under ISBN 9780762312092 and ISBN 0762312092.
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