213543
9780803933903
Focus Groups Theory and Practice
by Stewart, David, Shamdasani, Prem N.
458959
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370333
About this item
- Condition: Good
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Product details
- ISBN-13: 9780803933903
- ISBN: 0803933908
- Publisher: SAGE Publications, Incorporated
AUTHOR
SUMMARY
Stressing the unique interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this book provides a systematic treatment of focus group interviews within the context of social science research and theory. It also brings together the substantial literature on group processes and the analysis of qualitative data.Stewart, David is the author of 'Focus Groups Theory and Practice' with ISBN 9780803933903 and ISBN 0803933908.
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