Flagship Marketing: Concepts and Places

Flagships are positioned as beacons to communicate brand values to customers and employees, communities and industries. As such they are three dimensional forms of promotion, advertising to consumers the opportunity to sample many different products and services. This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people's daily lives. Showcases can take the form of stores, hotels, cultural centres, and entire cities, which present and allow consumption of, products, experiences and processes. The central theme of the book is to explore the value of flagships, the concept of "flagshipness" and its implications for industry, design and future research. This unique volume will be of interest across several disciplines including marketing, visual culture, design and urban studies.Brown, Reva Berman is the author of 'Flagship Marketing: Concepts and Places', published 2009 under ISBN 9780415436021 and ISBN 0415436028.