769975
9781566634823
Leo Bogart's career is replete with honors, including distinguished achievement awards from the American Marketing Association, the American Association for Public Opinion Research, and the American Society of Newspaper Editors. He and George Gallup were the first persons elected to the Market Research Council's Hall of Fame. He now writes a column for Presstime and is a director of the Innovation International Media consulting groupBogart, Leo is the author of 'Finding Out Personal Adventures in Social Research Discovering What People Think, Say, and Do' with ISBN 9781566634823 and ISBN 1566634822.
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