Financial Professional's Guide to Persuading 1 or 1,000

One of the best ways financial advisors can attract clients today is through public seminars and other presentations. Indeed, the ability to communicate - not just the ability to manage a portfolio - is essential for advice givers who want to succeed in today's competitive financial services industry. Persuasive presentations are a matter of both substance and style. The Financial Professional's Guide to Persuading 1 or 1,000 will reveal proven strategies for making 'can't miss' presentations about products and services.DeMoss, Gary is the author of 'Financial Professional's Guide to Persuading 1 or 1,000' with ISBN 9780793146710 and ISBN 0793146712.