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9780195180862
Fastpath to Growth Leveraging Technologies to New Market Applications
by Meyer, Marc H.
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Product details
- ISBN-13: 9780195180862
- ISBN: 0195180860
- Publication Date: 2007
- Publisher: Oxford University Press, Incorporated
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SUMMARY
Every company can point to a growth strategy. Far fewer, however, systematically implement them; instead they spend time on incremental innovations or rely on acquisitions. This book demonstrates the key disciplines - new product strategy, user research, concept development and prototyping, and more - needed for enterprise growth.Meyer, Marc H. is the author of 'Fastpath to Growth Leveraging Technologies to New Market Applications', published 2007 under ISBN 9780195180862 and ISBN 0195180860.
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