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191727

9780538435642

Fashion Marketing

Fashion Marketing
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Product details

  • ISBN-13: 9780538435642
  • ISBN: 053843564X
  • Publisher: Cengage South-Western

AUTHOR

Oelkers, Dotty

SUMMARY

Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.Oelkers, Dotty is the author of 'Fashion Marketing' with ISBN 9780538435642 and ISBN 053843564X.

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