750025
9780060081997
Fall of Advertising and the Rise of Pr
by Ries, Al, Ries, Laura
by Ries, Al, Ries, Laura
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- Condition: Good
- Provider: Gulf Coast Books Contact
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Product details
- ISBN-13: 9780060081997
- ISBN: 0060081996
- Publication Date: 2004
- Publisher: Harpercollins
AUTHOR
SUMMARY
Publicity first, advertising second is the provocative message of this book from marketing gurus Al and Laura Ries. The text includes case histories and a step-by-step plan for creating buzz in the PR era.Ries, Al is the author of 'Fall of Advertising and the Rise of Pr', published 2004 under ISBN 9780060081997 and ISBN 0060081996.
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