6253628
9780195335781
This is the remarkable story of the unlikely origins of modern media culture. In the early 19th century, a few entrepreneurs decided the time was right to launch a true mass media in America. Though they were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations.Nord, David Paul is the author of 'Faith in Reading: Religious Publishing and the Birth of Mass Media in America', published 2007 under ISBN 9780195335781 and ISBN 0195335783.
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