749201
9780195173116
This is the remarkable story of the unlikely origins of modern media culture. In the early 19th century, a few entrepreneurs decided the time was right to launch a true mass media in America. Though they were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations.Nord, David Paul is the author of 'Faith in Reading Religious Publishing and the Birth of Mass Media in America' with ISBN 9780195173116 and ISBN 0195173112.
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