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9780750672382

Eyecare Business Marketing and Strategy

Eyecare Business Marketing and Strategy
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Product details

  • ISBN-13: 9780750672382
  • ISBN: 0750672382
  • Publisher: Elsevier - Health Sciences Division

AUTHOR

Moss, Gary, Shaw-McMinn, Peter G.

SUMMARY

This text covers the basics of marketing, finance, strategy development, mangement, communication, and technology. Short teaching cases are included and clinical examples are also given.Moss, Gary is the author of 'Eyecare Business Marketing and Strategy' with ISBN 9780750672382 and ISBN 0750672382.

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