743363
9780198297796
Expressive Organization Linking Identity, Reputation, and the Corporate Brand
by Schultz, Majken, Hatch, Mary Jo, Larsen, Mogens Holten
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
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Product details
- ISBN-13: 9780198297796
- ISBN: 0198297793
- Publisher: Oxford University Press, Incorporated
AUTHOR
SUMMARY
This text presents a collection of the most recent thinking on organisational identity, reputation, and branding, and challenges a number of well-established theories and concepts within a variety of disciplines and business fields.Schultz, Majken is the author of 'Expressive Organization Linking Identity, Reputation, and the Corporate Brand' with ISBN 9780198297796 and ISBN 0198297793.
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